Jean W. Yeager
jwyeager@igc.org
(802) 775-6914

What is narrowcasting?
Here's what Wikipedia has to say: http://en.wikipedia.org/wiki/Narrowcast "A narrowcast is the transmission of data to a specific list of recipients. Cable television is an example of narrowcasting since the cable TV signals are sent only to homes that have subscribed to the cable service. In contrast, terrestrial TV uses a broadcast model in which the signals are transmitted everywhere and anyone with an antenna can receive them."

"The Internet uses both a broadcast and a narrowcast model. Most Web sites are on a broadcast model since anyone with Internet access can view the sites However; sites that require one to log-in before viewing content are based more on the narrowcast model…"

We arrange a series of proven technologies to bring an audience together around your content. We have found that an essay or a chapter from a book focused on a specific topic makes an ideal way to draw an audience for a short period of time. We make the content accessible via the internet. But, we host the narrowcast via toll-free telephone so that hi-tech is not required. Schedule it correctly during the business day, and you can get lots of people eating lunch around a speaker phone. We have found that narrowcasting can gather people together around their questions and concerns. And, for someone who has a service to offer, that is the first step in helping them find solutions to their problems.

How we develop a narrowcasting project
Our method integrates different technologies including print (an article, Blog or book excerpt), telephone and internet. We promote the narrowcast with sophisticated contact management software or web-based services.
The attached sheet breaks down the specific steps we use to put your content forward to impact your audience.

Case Study: Narrowcast Series #1
The client is a multi-year, part-time program which also runs a series of workshops at a small college in California for a nationally-based, brand of, independent, private, K-12 schools. This case study documents six narrowcasts over one-year and demonstrates success both in terms of "hard" revenue and "soft" measurements.